2742–2744 Sutter Street — Lower Pacific Heights Triplex Sold 20% Over Asking

2742–2744 Sutter Street — Lower Pacific Heights Triplex Sold 20% Over Asking

  • Oliver Burgelman
  • April 7, 2025
2742–2744 Sutter Street triplex in Lower Pacific Heights, San FranciscoSold
Case study · Lower Pacific Heights

2742–2744 Sutter Street — Lower Pacific Heights Triplex Sold 20% Over Asking

An 8-bedroom Lower Pacific Heights triplex with two vacant units, a stable tenant, and big-lot upside — sold for $2,100,000, 20% over list, in just 7 days.

Sold price
$2.1M
Over list
+20%
Days on market
7
Units
Triplex

2742–2744 Sutter Street, San Francisco — a triplex in Lower Pacific Heights — sold for $2,100,000, roughly 20% over the list price, after just 7 days on the market with multiple offers. The building offers 8 bedrooms, 3 bathrooms, and 2,450 square feet of living space (per tax records) on an unusually large 5,623-square-foot lot. Two of the three units were vacant and one had a stable tenant in place. Listed and sold by Oliver Burgelman, Broker Associate at Vanguard Properties (DRE #01388135).


Why 2742–2744 Sutter Street sold 20% over asking

Selling multi-unit properties in San Francisco takes more than luck — it takes strategy. In a market where many multi-unit buildings in Lower Pacific Heights average 45+ days on market, 2742–2744 Sutter drew multiple offers and went into contract in just 7 days at a price 20% over list.

The result came from pairing a genuinely flexible building — two vacant units for an owner-user or investor, one stable tenant for immediate income, and a rare oversized lot — with smart, restrained preparation and buyer-focused positioning. The property was priced and marketed to invite competition rather than filter it out.

23+Years in SF & Marin
$350M+Closed
300+Transactions
85+Five-star reviews

What made this triplex stand out

Set on a 5,623-square-foot lot in the heart of Lower Pacific Heights, the building offered a combination buyers rarely find in one package:

  • Two vacant units ready for immediate move-in or rental
  • One stable tenant providing in-place income from day one
  • Period details, high ceilings, and hardwood floors
  • An oversized lot with long-term development potential
  • Views and a prime location close to Fillmore, UCSF, and Laurel Village

That mix — flexibility, upside, and charm — made the building attractive to owner-users, investors, and 1031-exchange buyers alike.

Three strategic calls that drove this result

Before listing, we refreshed the property to maximize appeal without overcommitting to upgrades the seller didn't need.

01
Targeted refresh

Interior paint, a deep clean, and light floor refinishing — high-impact, low-cost work that let the period character show without a full renovation.

02
Full staging of vacant units

Staging the two vacant units helped buyers see the vision — how each space could live for an owner-occupant or rent to a tenant.

03
Buyer-focused positioning

Marketing led with what this building uniquely offered — flexibility, income, and the oversized lot — concentrating demand into a fast, competitive sale.

The goal was simple: let buyers see the vision without the seller overinvesting before going to market. That balance is what produced a 20%-over-asking result in a week.

Before and after refresh at 2742–2744 Sutter Street, Lower Pacific Heights

Before & after: a targeted refresh that maximized appeal without over-investing.

What buyers competed on

At this level, buyers are rarely competing on price alone. They compete on flexibility, income, and certainty. Here, the combination of two vacant units, a stable tenant, and a rare oversized lot put owner-users, investors, and 1031-exchange buyers in the same room at the same time. Offers reflected strong pricing supported by clean terms, a clear read on the tenant-occupancy structure, and flexibility around timing to meet the seller's needs. When demand concentrates around a building like this, the structure of the offer often becomes just as important as the number itself.

The marketing campaign behind the result

Buyers don't arrive by accident. Here's what we ran to bring the right ones in:

Professional photographyLight-filled images across all three units, designed to bring buyers into the building before they ever walk in.
Drone & aerial videoShowing the oversized 5,623 sq ft lot and the building's footprint in the heart of Lower Pacific Heights.
Pre-MLS agent network pushBuilding anticipation through the Top Agent Network and broker tour before the public launch.
Investor & 1031 outreachTargeted positioning to owner-users, multi-unit investors, and 1031-exchange buyers who needed to deploy capital.
Targeted social campaignInstagram, Facebook, and YouTube placement aimed at active buyers in the multi-unit and owner-user segments.
Coordinated open houses & showingsSequenced across one strong weekend to concentrate demand and accelerate decisions.

What this means for Lower Pacific Heights owners

If you own a multi-unit building in Lower Pacific Heights or the surrounding blocks, this result is a useful read on current buyer demand. Well-prepared buildings with flexible configurations and clear income stories are drawing serious competition — and the right execution is producing meaningful premiums.

If you've owned your building for 5+ years, you likely have meaningful equity in an asset that is increasingly hard to replicate. The question is no longer whether your building will sell. The question is whether your prep, pricing, and marketing strategy will capture the same competitive dynamic that 2742–2744 Sutter did — or leave money on the table.

With two vacant units, a stable tenant, and a rare oversized lot, the building didn't need a renovation to compete — it needed the right buyers in the room at the same time.
The strategy behind 2742–2744 Sutter
Thinking about selling a multi-unit building?

Most multi-unit properties don't get this kind of attention. With clean prep, buyer-focused marketing, and a clear plan, you can achieve a strong outcome too. If you own a multi-unit building in San Francisco, these are the resources I'd point you to first.

Want a strategy tailored to your building? Reach out or call Oliver Burgelman at (415) 244-5846.

2742–2744 Sutter vs. the Lower Pacific Heights market

How this sale compared to typical multi-unit listings in the neighborhood.

Days on market
LPH multi-unit avg
 
45+ days
2742–2744 Sutter
 
7 days
Sale price over list
Typical sale
 
at / near list
2742–2744 Sutter
 
+20%

About 2742–2744 Sutter Street

A classic Lower Pacific Heights triplex with period charm, in-place income, and an oversized lot. 2742–2744 Sutter Street offers 8 bedrooms, 3 bathrooms, and 2,450 square feet of living space across three units (per tax records), set on a 5,623-square-foot lot. Two units were delivered vacant — ideal for an owner-user or for repositioning — while a third provided stable rental income. High ceilings, hardwood floors, and period details run throughout, and the location offers views plus quick access to Fillmore Street, UCSF, Kaiser, and Laurel Village.

Property at a glance

  • Triplex (3 units) — two vacant, one tenant-occupied
  • 8 bedrooms · 3 bathrooms · 2,450 sq ft (per tax records)
  • Oversized 5,623 sq ft lot (per tax records)
  • Period details, high ceilings, and hardwood floors
  • Views and a prime Lower Pacific Heights location
  • Walkable to Fillmore Street, UCSF, Kaiser, and Laurel Village

Location: Lower Pacific Heights, San Francisco

Lower Pacific Heights sits at the crossroads of elegant and eclectic. With classic homes, tree-lined streets, and a strong local community, it's easy to see why multi-unit buildings here are so tightly held. Cafes, parks, and institutions like Kaiser and UCSF are all nearby, and public transit keeps you connected to the rest of the city.

Read more about Lower Pacific Heights →

Sale summary

Status Sold
Sold price $2,100,000
Result ~20% over list
Days on market 7
Offers Multiple
Property type Triplex (3 units) — 2 vacant, 1 tenant-occupied
Configuration 8 Bed | 3 Bath | 2,450 Sq.Ft. (per tax records)
Lot size 5,623 Sq.Ft. (per tax records)
Neighborhood Lower Pacific Heights, San Francisco
Listing agent Oliver Burgelman, Vanguard Properties

Floor plans

2742–2744 Sutter Street floor plans, Lower Pacific Heights triplex

More recent multi-unit case studies

Frequently asked questions about 2742–2744 Sutter Street

What did 2742–2744 Sutter Street sell for?
2742–2744 Sutter Street sold for $2,100,000 — roughly 20% over the list price — after just 7 days on the market with multiple offers.
Can I live in one unit and rent out the others?
Yes. With two vacant units, this property was ideal for an owner-user — you could move into one unit and start generating rental income immediately from the others.
What makes this building different from other multi-units in San Francisco?
The lot size. At over 5,600 square feet (per tax records), it's larger than most multi-unit parcels in the city, offering more privacy, space, and long-term potential.
Were the vacant units move-in ready?
The vacant units were functional but would benefit from kitchen and bathroom updates — a great chance to customize the space before moving in or renting out.
Is a triplex like this a good fit for a 1031 exchange?
Yes. With income in place and two units ready to rent, a property like this is a flexible fit for investors needing to deploy capital in a high-quality location.
What's rental demand like in Lower Pacific Heights?
Strong. The neighborhood attracts professionals, medical staff from nearby hospitals, and tenants seeking classic architecture near the city's core amenities.
Is 2742–2744 Sutter Street still available?
No. 2742–2744 Sutter Street has closed escrow. For San Francisco multi-unit buildings currently available, see homes for sale or contact Oliver directly about off-market opportunities.
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Oliver Burgelman
Broker Associate · Vanguard Properties

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