1738 Great Highway
Outer Sunset coastal living, with Ocean Beach across the street. Sold after 14 offers in 7 days.
1738 Great Highway, San Francisco, CA 94122 sold for $2,600,000 after receiving 14 offers, closing 74% over the $1,495,000 list price in just 7 days on market. At over $1,720 per square foot, it stood as one of the strongest single-family sales along the Great Highway in recent months. The 3-bedroom, 1-bathroom, 1,510-square-foot home is located in San Francisco's Outer Sunset neighborhood, directly across from Ocean Beach. Listed and sold by Oliver Burgelman, Broker Associate at Vanguard Properties (DRE #01388135).
Why 1738 Great Highway sold for 74% over asking
1738 Great Highway was not just another listing. It occupied a very specific position in the market: direct ocean views, frontage on the Great Highway, and the evolving dynamic of the Upper Great Highway as a pedestrian-oriented space created a level of demand that was both emotional and supply-constrained.
The pricing strategy was designed to meet that demand, not suppress it. By positioning the home at a level that encouraged broad engagement, the market was allowed to respond naturally. Strong preparation and presentation ensured that once buyers engaged, they stayed engaged.
The result was not an anomaly. It was the outcome of aligning the home with how buyers in this segment actually make decisions.
Three strategic calls that drove this result
Outcomes like this are rarely accidental.
The pricing decision
I priced the home to invite engagement, not to anchor a number. In a supply-constrained sub-market like the Great Highway, an aspirational list price filters buyers out before they ever walk through. A competitive list price brings them in — and lets demand do the work of pricing discovery.
The preparation decision
We chose not to over-renovate. The home was prepped to present cleanly and let buyers see its potential, rather than over-investing in finishes that wouldn't return their cost. The result: a presentation that read as honest opportunity, not a flipped product.
The marketing decision
We led with the lifestyle, not the listing. Coastal photography, drone work, a story-driven video, and a coordinated agent-and-buyer campaign turned 1738 Great Highway into an event. By the time the open houses opened, the audience was already there.
What buyers competed on
At this level, buyers are rarely competing on price alone. They compete on certainty, timing, and their ability to perform cleanly. In this case, multiple buyers recognized the rarity of a Great Highway home with direct ocean exposure and adjusted accordingly. Offers reflected strong pricing supported by conviction, clean terms reflecting a clear understanding of the disclosures, and flexibility around timing to meet the seller's needs. When demand concentrates around a property like this, the structure of the offer often becomes just as important as the number itself.
The marketing campaign behind the result
Buyers don't arrive by accident. Here's what we ran to bring them in:
What this would look like if it came up today
Markets shift, but the dynamics that drove this result hold: limited inventory along the Great Highway, strong demand for west-side San Francisco homes, and the leverage of strategic positioning. If a similar home came up today, the opportunity would still be there — the strategy would simply be recalibrated to current conditions.
What this means for Outer Sunset homeowners
If you own a home along the Great Highway or in the Outer Sunset, this result is a useful indicator of current buyer demand. Even properties sold "as-is" are attracting strong interest when positioned correctly.
If you've owned in the Outer Sunset for 5+ years, you likely have meaningful equity. The question is no longer whether your home will sell. The question is whether your prep, pricing, and marketing strategy will capture the same competitive dynamic that 1738 Great Highway did — or leave money on the table.
That's where the difference between a good sale and a great one shows up. And it's the part of the process I focus on most.
"Oliver gave us the vision from the first day and over-delivered on every promise he made. He walked us through exactly what would happen — and it did."Jared G. · Outer Avenues seller
Thinking about selling a home like this one?
Results like this one are the product of preparation, pricing, and strategy — not luck. If you own a home in San Francisco or Marin and are starting to think about selling, these are the three reads I'd point you to first.
How Oliver's Outer Sunset listings perform
1738 Great Highway is one data point. The pattern tells the story.
About 1738 Great Highway
Outer Sunset coastal living, with Ocean Beach across the street. 1738 Great Highway is a 3-bedroom, 1-bathroom, 1,510-square-foot single-family home in San Francisco's Outer Sunset (94122), positioned directly along Ocean Beach. Abundant natural light, an open layout, and immediate access to the sand and surf made it a rare opportunity to live on San Francisco's western edge while staying connected to neighborhood cafés, parks, and transit.
Key features
- 3 bedrooms, 1 bathroom (per tax records), 1,510 sq. ft. of living area
- Bright interiors with an open layout and abundant coastal light
- Original kitchen and bath, with door from kitchen leading to rear deck and yard
- Expansive rear yard with meaningful outdoor potential
- Oversized garage with exceptionally high ceilings — significant renovation or vertical expansion possibilities (subject to planning)
- Directly across from Ocean Beach with exceptional ocean views
Floor plan
Watch: 1738 Great Highway — sold in 7 days
Location: Outer Sunset, San Francisco
The Outer Sunset is part of the Outer Avenues — the westernmost stretch of San Francisco, spanning from 40th Avenue to Ocean Beach and encompassing Outer Richmond, Outer Sunset, and Outer Parkside. Defined by wide streets, coastal light, and immediate access to both Ocean Beach and Golden Gate Park, the area offers a distinctly residential, outdoors-oriented lifestyle along San Francisco's western edge.
Close to 1738 Great Highway, neighborhood favorites like Outerlands and Hook Fish Co anchor the dining scene, while coffee shops and small markets along Judah and Noriega Streets shape the area's relaxed, community-oriented feel.
Sale summary
| Sold price | $2,600,000 |
|---|---|
| List price | $1,495,000 |
| Over list | +74% ($1,105,000) |
| Price per sq. ft. | ~$1,720 (one of the strongest results along the Great Highway in recent months) |
| Offers received | 14 |
| Days on market | 7 |
| Spaces | 3 Bed | 1 Bath | Parking |
| Listing agent | Oliver Burgelman, Vanguard Properties |
More recent Outer Sunset case studies
Frequently asked questions
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